For years there have been hundreds of millions of dollars spent on ITAM tools and their implementation. Many organizations have implemented, trashed and re-implemented new and supposedly more effective tools with the expectation that the new and or replacement tool will yield more positive results. These kinds of activities , in many instances, have not yielded the expected positive results and thus the cycle of a “new and better” tool search starts again. The truth is that ITAM tools are purely vessels for “data”. It is the “data” and how it is organized and input that is the “skeleton key” to unlocking success within the tool. This, along with the intersection of processes and inventory data, are the ingredients for the magical elixir that will halt the negative tools implementation cycles and add great value to the business. In this presentation, we will outline and discuss the role that “real data” plays in Successful Tool Implementation.